My approach to my work combines analytical thinking, technical understanding and design.
After studying Mathematics at Brasenose College, University of Oxford, I began my career in technology, moving into Digital Business Analysis, where I worked in various industries including aviation, fintech and luxury retail. I gained extensive experience defining digital products, facilitating stakeholder workshops and collaborating with developers, architects and product teams to deliver digital solutions.
Wanting to combine my analytical foundation with my interest and skill in art and design, I transitioned into UX, UI and Product Design, bringing together abilities in research, interaction design, information architecture and prototyping, with the analytical skills developed through my business analysis career. I enjoy translating complex systems into simple, user-centred experiences.
My interest in design extends beyond digital. Through studies in Industrial Design, I explored concept development, sketching, prototyping and 3D modelling using Rhino and Autodesk Fusion. This has deepened my understanding of how people interact with products across both digital and physical environments.
Whether I’m exploring a user journey, designing an interface, or mapping a complex service, I’m motivated by solving problems through logic, creativity, and thoughtful design.
Outside of work, I enjoy sketching, landscape painting, writing and taking long walks in the great outdoors.