Product Designer
Combining Human-Centred Design, Analytical Thinking and Technical Understanding
I hold a Mathematics degree from Brasenose College, University of Oxford and spent years delivering digital products as a Digital Business Analyst across various industries including aviation, fintech and luxury retail.
To combine my analytical and technical expertise with my creative strengths, I moved into UX, UI and Product Design. Today, I focus on transforming complex business requirements into intuitive user experiences.
My later studies in Industrial Design have further shaped my approach, giving me a broader perspective on how people interact with both digital and physical products.
Featured Projects
Online Account and Booking | Travel Agency
A package holiday travel agency needed a modern platform allowing customers to create an account and book trips entirely online.
As the sole UX/UI Designer, I owned the entire product lifecycle. I mapped user journeys, built process flows, and designed interactive prototypes in Figma.
In a subsequent phase, I enhanced the ecosystem by introducing quote management and location-based mapping features.
An animal shelter needed a mobile-optimised search experience to help users find suitable pets based on both animal traits and their own lifestyle.
As the UX/UI Designer, I defined the user journey, collaborated with stakeholders on key matching criteria, and delivered the UI design and interactive prototype.
Merge User Accounts from mulitple sites | Pet Retailer
A national pet retailer needed to consolidate multiple websites into a single new platform with a unified customer account experience.
Working with stakeholders, I defined the requirements for merging customer accounts, including data structure, information hierarchy, and how account content should be surfaced within the UI. I also helped optimise the end-to-end customer journey to ensure a seamless transition between legacy systems and the new platform.
Digital Replatform to IBM WebSphere | Retailer
A leading UK retailer embarked on a major e-commerce replatforming programme to modernise its online experience and integrate a range of third party services.
As the Digital Business Analyst, I worked across business and technical teams to define requirements, covering key e-commerce capabilities including product information, promotions, personalisation, payments, order management and loyalty.
Working across multiple third-party integrations gave me broad experience of enterprise e-commerce architecture and the challenges of delivering complex digital transformation programmes.
An online stockbroker wanted to launch its first mobile app. As the Business Analyst, I translated complex business, financial and technical requirements into user journeys, wireframes and an interactive prototype.
I collaborated with designers and technical architects to deliver a user experience that was both intuitive for customers and technically achievable.
Explore by Discipline
Designing intuitive digital experiences, that balance with business and user needs.
Projects spanning requirements gathering, technical analysis, to deliver complex digital solutions.
Exploring 3D form, function and prototyping.
Branding, print design, layout, and visual communication.
HTML, CSS, and JavaScript experience in building websites from scratch.