Asad Saeed | Product Designer
Human-Centred Design, Analytical Thinking and Technical Understanding
I hold a Mathematics degree from Brasenose College, University of Oxford and spent years delivering digital products as a Digital Business Analyst across various industries including aviation, fintech and luxury retail.
To combine my analytical and technical expertise with my creative strengths, I moved into UX, UI and Product Design. Today, I focus on transforming complex business requirements into intuitive user experiences.
My later studies in Industrial Design have further shaped my approach, giving me a broader perspective on how people interact with both digital and physical products.
Featured Projects
Account Management and Booking Journey | Travel Agency
A travel agency needed to modernise their platform and allow customers to create an account and book package holidays online.
As the sole UX/UI Designer, I mapped the user journeys, built process flows, and produced the designs and interactive prototypes (Figma). I also introduced quote management and location-based mapping features.
Pet Search By Suitability | Animal Shelter
An animal shelter needed a mobile-optimised search experience to help users find suitable pets based on both animal traits and the person’s own lifestyle.
As the UX/UI Designer, I defined the user journey, collaborated with stakeholders on key matching criteria, and delivered the UI design and interactive prototype.
Merging Accounts from multiple sites | Pet Retailer
A national pet retailer needed to consolidate multiple websites into a single new platform with a unified customer account experience.
Working with stakeholders, I defined the requirements for merging customer accounts, including data structure, information hierarchy, and how account content should be surfaced within the UI. I also helped optimise the end-to-end customer journey to ensure a seamless transition between legacy systems and the new platform.
Digital Replatform to IBM WebSphere | Retailer
A UK retailer embarked on an e-commerce replatform programme to modernise thier online experience and integrate third party services.
As the Digital Business Analyst, I worked across business/technical/design teams to define requirements, including product details, promotions, personalisation and payments. I gained extensive experience of enterprise e-commerce programmes.
An online stockbroker wanted to launch its first mobile app. As the Business Analyst, I translated complex business, financial and technical requirements into user journeys, wireframes and an interactive prototype.
I worked with designers and technical architects to deliver a user experience that was intuitive for customers and technically achievable.
Explore by Discipline
Designing intuitive digital experiences, that balance with business and user needs.
Projects spanning requirements gathering, technical analysis, to deliver complex digital solutions.
Exploring 3D form, function and prototyping.
Branding, print design, layout, and visual communication.
HTML, CSS, and JavaScript experience in building websites from scratch.