Digital Business Analyst and UX Designer
Combining user centred design with e-commerce business analysis, to create better products.
Growing up I was a studious individual, leading me to Oxford University and attaining a Mathematics Degree from Brasenose College, Oxford.
After working as a Digital Business Analyst, in work often related to User Experience, I began to study and practice UX Design myself. I also learned Web Design, Web Development, Graphic Design, 3D and Industrial Design.
My creative pursuits are varied and include landscape painting, sketching and writing.
As a Digital BA I’ve worked for Clothing Retailers, Airlines, Stockbrokers and Luxury Brands, including complete digital replatform projects and mobile apps. As a UX Designer I have worked on projects for a Travel Agency, an Online Marketing agency and a Mentoring Platform.
Logical, organised, analytical and also creative. I look at any problem from a business, design and technical perspective, and work methodically to deliver the best solution.
Projects
Booking Journey for Travel Agency
A travel agency that provides packaged holidays wanted to customers to directly book a package via their website.
I created the customer journey, wireframes and prototypes for the entire booking journey.
Account Management for Travel Agency
A travel agency did not have the ability to set up or manage a user account online.
I worked on providing this facility, including the ability to view/edit personal details or an existing booking.
Hotel Map Search for Travel Agency
A travel agency wanted to add functionality to the the location of their proposed hotel, on a location map.
I produced this map functionality in a way that was suited to the clients specific requirements.
Quote Management for Travel Agency
A travel agency wanted to add quote functionality to their website.
I created the process flows, wireframes and prototypes to view, edit and save quotes and all associated messaging.
Pet Search and Selection App for a Pet Sanctuary
An pet sanctuary wanted to develop an online presence whereby potential new owners could find a suitable pet.
I developed a journey that focused on choosing a pet based on character and nature of a pet.
User Research for Online Marketing Agency
A Marketing agency wanted some research conducted on potential new features.
I produced an online survey, conducted interviews, analysed the results and presented my findings to the client.
Digital Replatform to IBM WebSphere
I worked as the Digital BA for a leading UK retailer, to replatform the website to IBM WebSphere and add various 3rd party software to add further functionality.
Mobile App for UK Online Stockbroker
I finalised the requirements, process flows and designs for a mobile app for a stockbroker.
I produced a prototype using Axure.
New SAP Hybris website for B2B Retailer
I worked as the Digital BA to document requirements and work with the team to deliver an MVP for their new B2B website.
Design Learning
User Experience
Initially gained knowledge of User Experience working closely with designers as part of my work on large commerical websites as Digital Business Analyst.
I then did an live interactive programme called Kickstarter, which was taught by experienced UX Designers and UX Researchers, culminating in a project with a real-life client.
I continued my study with courses at the IxDF (Interaction Design Foundation) and developed experience by taking on projects for clients.
Web Design and Development
Took an in-person course at college teaching XHTML, CSS and JavaScript coding. The focus was on creating complete websites from scratch without any software tools. I’ve found this useful in my career as it helped me understand how websites worked and see issues/limitations from a technical perspective.
Graphic Design
Learnt Graphic Design via a course at college, which covered everything necessary to understand key design principles and gave lots of practical experience.
I learnt to use Adobe Photoshop to modify photos, use Adobe Illustrator to create vector designs including logos, and use Adobe InDesign to create brochures or packaging.
3D and Industrial Design
My interest in physical products and architecture lead me to want to learn about about Industrial Design.
I studied via an interactive programme taught by Offsite based in the USA.
This included 3D Sketching by hand, which taught me how to present and develop product ideas using just pen and paper, researching the market and competitors, testing some ideas, before finalising them and presenting in a final presentation.
I also did Offsite’s course in Methods, which covered different methods that Industrial Designers use to come up with ideas.
I also took the Offsite Discourse course, which was all about philiopshy of good design, and the “why” behind who you are as a person and designer, concepts like truth, cause and effect and conflict resolution and keeping perspective.
Separately I have also learnt how to use other 3D software, taking a course in the London College of Art, in Rhino 3D. I learnt how to design 3D objects such as chairs, and complex jewellery.
I intend to continue my studies, learning about Autodesk Fusion 360, so I have skill in this industry-standard CAD tool as well.