Product Designer
I combine human-centred design, analytical thinking and technical understanding
I hold a Mathematics degree from Brasenose College, Oxford University and spent years as a Digital Business Analyst working across industries, including aviation, fintech, and luxury retail.
Wanting to combine my analytical foundation with my creativity, I transitioned into UX and Product Design, and also later studied Industrial Design. This has deepened my understanding and interest in how people interact with products across both digital and physical environments.
Featured Projects
Account Managment and Booking Journey | Travel Agency
A travel agency that provides packaged holidays wanted customers to be able to create an account and book package holidays online.
As the UX and UI Designer, I defined the customer journey and used Fingma to create process flows, wireframes, designs and prototypes for the entire journey. In a second phase I also added quote management and a map feature to display hotel and location information.
Merging User Accounts from Multiple Sites | Pet Retailer
A national pet retailer had multiple websites and wanted to merge the user accounts into one account, onto one new web platform.
I conducted analysis of the requirements with stakeholders and defined what account information was to be merged, how it would be organised and displayed on screen, and how to optimise the customer journey. wanted the ability to create and store holiday quotes online. Merging User Accounts from Multiple Sites | Pet Retailer↗
Digital Replatform to IBM WebSphere | Clothing Retailer
I worked as the Digital BA for a leading UK retailer, to replatform the website to IBM WebSphere and add various 3rd party software to add further functionality.
Mobile App for Fintech
I finalised the requirements, process flows and designs for a mobile app for a stockbroker, and produced a prototype using Axure.
Explore by Discipline
Designing intuitive digital experiences, that balance with business and user needs.
Business and Technical Analysis
Projects spanning requirements gathering, technical analysis, to deliver complex digital solutions.
Industrial Design
Exploring 3D form, function and prototyping.
Graphic Design
Branding, print design, layout, and visual communication.
Web Design and Development
HTML, CSS, and JavaScript experience in building websites from scratch.