Product Designer
Combining Human-Centred Design, Analytical Thinking and Technical Understanding
I hold a Mathematics degree from Brasenose College, University of Oxford and have spent years delivering digital products as a Digital Business Analyst across various industries including aviation, fintech and luxury retail.
To combine my analytical and technical expertise with my creative strengths, I moved into UX, UI and Product Design. Today, I focus on transforming complex business requirements into intuitive user experiences.
My later studies in Industrial Design have further shaped my approach, giving me a broader perspective on how people interact with both digital and physical products.
Featured Projects
Online Account and Booking | Travel Agency
A package holiday travel agency needed a modern platform allowing customers to create an account and book trips entirely online.
As the sole UX/UI Designer, I owned the entire product lifecycle. I mapped user journeys, built process flows, and designed interactive prototypes in Figma.
In a subsequent phase, I enhanced the ecosystem by introducing quote management and location-based mapping features.
An animal shelter needed a mobile-optimised search experience to help users find suitable pets based on both animal traits and their own lifestyle.
As the UX/UI Designer, I defined the user journey, collaborated with stakeholders on key matching criteria, and delivered the UI design and interactive prototype.
Merge User Accounts from mulitple sites | Pet Retailer
A national pet retailer had multiple websites and wanted to merge the user accounts into one account, onto one new web platform.
I conducted analysis of the requirements with stakeholders and defined what account information was to be merged, how it would be organised and displayed on screen, and how to optimise the customer journey. wanted the ability to create and store holiday quotes online.
Digital Replatform to IBM WebSphere | Retailer
I worked as the Digital BA for a leading UK retailer, to replatform the website to IBM WebSphere and add various 3rd party software to add further functionality.
Stocks and Shares Mobile App | Fintech
An online stockbroker wanted to launch its first mobile app. As the Business Analyst, I translated complex business and technical requirements into user journeys, wireframes and an interactive prototype.
I collaborated with designers and technical architects to deliver a user experience that was both intuitive for customers and technically achievable.
Explore by Discipline
Designing intuitive digital experiences, that balance with business and user needs.
Business Analysis and Technical Analysis
Projects spanning requirements gathering, technical analysis, to deliver complex digital solutions.
Exploring 3D form, function and prototyping.
Branding, print design, layout, and visual communication.
HTML, CSS, and JavaScript experience in building websites from scratch.