I have extensive experience delivering complex digital products across e-commerce, fintech and retail environments, working at the intersection of business analysis, UX and technical delivery.
Business Analysis
Across large-scale initiatives including a UK retail e-commerce replatform, a fintech mobile trading app, and multi-brand customer account consolidation programmes, I have translated complex business and technical requirements into structured user journeys, functional specifications and delivery artefacts. This has included defining requirements, shaping information architecture, and ensuring alignment between business goals, user needs and technical constraints.
I have led discovery and requirements-gathering activities through stakeholder workshops and cross-functional collaboration, working closely with UX designers, developers, QA and product teams. Operating in Agile environments, I have produced user stories and acceptance criteria, and managed delivery workflows using Jira and Azure DevOps through to release and business-as-usual handover.
A key part of my work has involved supporting the design and delivery of customer-facing digital experiences. This includes refining journeys for account management, search and merchandising, and transactional flows such as payments, refunds, loyalty and fulfilment services.
Technical
On the technical side, I have worked with enterprise platforms and integrations including SAP, Hybris and BizTalk, alongside third-party services for payments, gifting and logistics. This has involved reviewing API specifications, supporting solution design decisions, and working with architects and engineering teams to ensure end-to-end system alignment.
Key delivery experience includes:
- UK retail e-commerce replatform covering core commerce capabilities including product information, promotions, checkout and loyalty
- Fintech mobile trading app enabling customers to buy and sell shares, manage funds and complete payments via API-driven flows
- Multi-brand customer account consolidation across legacy platforms, including journey simplification and data structure definition
- Implementation of services such as eGift cards, appointment booking, gift wrapping, click & collect and same-day delivery
Across these programmes, I have developed a strong ability to bridge business analysis, UX thinking and technical delivery—ensuring complex digital products are both well-structured and user-centred, while remaining technically robust at scale.