I created the UX and UI design for a site for a Animal Shelter who wanted to create a mobile optimised journey, where potential new pet owners could find a suitable pet based on matching animals own traits, with the kind of lifestyle the owner could comfortably provide.
I designed a site where information could easily be viewed on a mobile device, and which allowed the user to quickly find information and book an appointment to visit an animal at the shelter.
Challenge
Many new owners base their choice of pet on initial appearances. The pet shelter wanted to encourage people to think about what kind of characteristic would suit their lifestyle and vice versa what characteristics they as the owner could accomodate. The aim was to take the best care of that pet. For example if the owner will not be able to take a dog for a walk regularly, then it is better they choose a dog or other pet that does not need to be walked outdoors regularly.
Research
I discussed with the client the available information that needed to be shared on the site and discussed with pet owners what would have helped them when it came to choosing their pet. Ultimately the shelter would help devise the pet traits that would be given as options during the selection process.
I then produced a process flow diagram detailing the main journeys on the site.
Wireframes and Prototypes
I produced draft wireframes of each page. These were built in Figma.
I tried to opt for a colourful and fun look to the site, to reflect the friendly nature of the organisation and their intention to make it an enjoyable experience.
Prototype
The prototype reflected the main journey from selecting the type of animal, through selection of animal traits and reviewing an individual animal before entering their own details and booking a time to come and visit the shelter.
Pet Search Video of Prototype